Baby Boomers

Baby Boomers

Friday, June 16, 2017

The Hottest Startup Market Is Now the Baby Boomers

Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric bike that his brother Yevgeniy had modified for his wife and himself.
“Electric bikes are an equalizer,” said Mr. Mordkovich, who has also owned a software company and a small-business magazine. “They let the rider decide how much or how little they will pedal.”
This year, he said, Evelo, the electric bike company that he founded with his brother, will double its revenue to $4 million, and it is profitable. “There’s no shortage of potential customers,” he added.
The company is just one of many that are plugging into a wealthy slice of the over-50 demographic called the longevity market, whose annual economic activity currently amounts to $7.6 trillion, according to AARP.
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Thursday, June 15, 2017

Story of Cher's Life, Loves, and Career Is Headed to Broadway

The Cher Show, a musical based on the life, loves and career of singer, actress and style icon Cher, is headed to Broadway in 2018, she confirmed June 6 on Twitter.
“Just got off phone w/Writer & Director of musical,” Cher, 71, tweeted. “There will [be] performance in theatre with actors, dancers, singers!! It’ll[be] on Broadway 2018.”
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Wednesday, June 14, 2017

For Some Baby Boomers, It's Back to Summer Camp

Linda Levy jumped at the opportunity to attend Camp Meraki near Austin, Texas.
As a kid she went to summer camp every year and later she worked as a camp nurse at multiple camps. “That is my happy place,” said the 68-year-old retired nurse who now works in retail.
The program, which was run by Aging Is Cool, an Austin, Texas-based group that organizes social and physical activities for retirees, was like the summer camps she attended as a kid in many ways. There was a set schedule, campers slept in community bunks — although this time with air conditioning — and at meal time “you ate what was in front of you,” Levy said. Along with her husband, Levy participated in everything from canoeing and archery to tie-dyeing t-shirts and making crafts.
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Tuesday, June 13, 2017

British Baby Boomers Are Roaring Into Their 70s

Former politician Edwina Currie giggles as she thinks of how she frequently enjoys embarrassing her children. 
Actress Amanda Barrie likes to wear skinny jeans and heels, and TV presenter Esther Rantzen does star jumps while watching television.

They were the generation that hoped they’d die before they got old. They made Britain cool and denigrated their elders as fuddy-duddies. But now the Baby Boomers are getting older, they want to reinvent that too.

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Monday, June 12, 2017

Why Time Seems to Speed Up As We Get Older

If it feels like you raced through 2016, you’re not alone.
It’s generally true that the older you are, the more quickly time seems to pass. Studies show that age and experiences affect the way time is perceived.
“If you’re 6 years old, all experiences are new and exciting: You make a new friend; it’s your first day of first grade. All these things are landmarks,” says Art Markman, a psychology professor at the University of Texas, Austin. “When you’re 60, there’s a lot of routine in life. You go to the same restaurants and have the same friends. All of these are fun, but your brain does not see the need for all these distinct landmarks and now the year seems like it flew by." 
Markman explores this idea of time speeding up with age in his 2016 book Brain Briefs: Answers to the Most (and Least) Pressing Questions About Your Mind, which he coauthored with Bob Duke.
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Tuesday, May 30, 2017

Baby Boomers Interning As They Change To New Later-in-Life Careers

It takes a lot to make Paul Critchlow nervous, but the night before his first day with Pfizer last June he had agonized over what to wear. 

As a military veteran who was awarded the Purple Heart for wounds he received during a major battle in Vietnam and former head of a brokerage firm, he didn’t want to appear too formal but shining his shoes and ironing his button-down shirt and slacks helped relax him a bit.

The briefcase Critchlow carried with him into Pfizer’s Manhattan headquarters the next day acted as his security blanket. He lightly swung it back-and-forth by its sweaty handle in an attempt to rid himself of jitters.

‘I was anxious. I was worried that I might come across as an old know-it-all,’ he said.

In Pfizer’s lobby, Critchlow approached the desk for visitors and announced that he was a summer intern, in case anyone assumed otherwise.

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Monday, May 29, 2017

We Didin't Have the Internet, But We Did Have Time-Life Books

Growing up, there were bookshelves built into every room of our house. There were bookshelves to the left and right of the fireplace. The kitchen island had bookshelves underneath. Even our childhood bedrooms had bookshelves built into nooks above a desk. This was pretty common with most houses in the neighborhood. The reason was pretty obvious. People just had a lot more books back then. 
Today with streaming, Kindles and cloud storage, there's hardly use for bookshelves, aside from aesthetic or decorative reasons. 
However, in the '60s, '70s and '80s, there was no easier way to fill that shelving than with Time Life collections. Named after the two popular magazines, Time Life was the book division of Time, Inc. The publishing endeavor kicked off in 1961. Over the following decades, Time Life churned out more than 60 book series. They were akin to encyclopedia volumes, though focused on one particular topic or theme. You could order — typically by calling a 1-800 number off a TV ad — series about the Wild West, home improvement, cooking or supernatural phenomenon. It worked like a subscription, as Time Life would ship you a new volume in the series each month. The series typically included around a couple dozen volumes.
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