Tuesday, April 11, 2017
'Born to Run' and the Decline of the American Dream
Forty years ago, on the eve of its official release, “Born to Run”—the song that propelled Bruce Springsteen into the rock-and-roll stratosphere—had already attracted a small cult following in the American rust belt.
At the time, Springsteen desperately needed a break. Despite vigorous promotion by Columbia Records, his first two albums, Greetings from Asbury Park, N.J. and The Wild, The Innocent, and the E Street Shuffle, had been commercial flops. Though his band spent virtually every waking hour either in the recording studio or on tour, their road earnings were barely enough to live on.
Sensing the need for a smash, in late 1974 Mike Appel, Bruce’s manager, distributed a rough cut of “Born to Run” to select disc jockeys. Within weeks, it became an underground hit.
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